Sahm Consultancy is a boutique advisory firm founded in 2009 and based in the UAE and Morocco. We specialize in go-to-market models, geographic expansion, operational performance improvement, business strategy, and sales and marketing.

We are part of a new wave of consulting firms redefining how value is delivered. Rather than applying rigid frameworks from the outside, we work shoulder-to-shoulder with clients—embedding within teams to co-create practical, tailored solutions. Our approach prioritizes speed, adaptability, and deep collaboration, supported by scalable digital tools that accelerate results. From rapid pilots to long-term transformations, we focus on what matters: outcomes, not process.

What sets us apart is our “skin in the game” mindset: we align interests through shared value creation and take ownership from strategy through to execution, offering hands-on support with clear, single-point accountability.

Most of our clients choose to work with us repeatedly because we understand that, at its core, consulting is a people business—built on trust, collaboration, and a deep commitment to delivering lasting impact.